Papers, Bloggers & Online magazines

Sundsvalls Tidning 21st Sept 2014

..” – Min mamma sydde mycket och syrummet var det viktigaste rummet i mitt barndomshem. Jag fick dessutom ärva alla kläder från mina fem äldre syskon, så ville jag ha något nytt fick jag helt enkelt sy om... “

ForeverYoursBetty 5th June 2014

“...I seemed to set up camp at Jennie Loof‘s sewing station. Her enviable wardrobe is made even more sickening due to the fact that most of it was made (or upcycled) by her very own hands..”

ForeverYoursBetty 22nd May 2014

“...The way she merges clothes together is just incredible...”

STV 15th Aug 2012

..” Growing up in the little town of Sundsvall in North East Sweden, Jennie sparked her interest in design while drawing extravagant outfits on the floor of her grandmother's living room...”

Amy O’Rourke Blog 6th Aug 2012

...” This is my story of the wonderful Jennie Lööf, Swedish born designer who has found her way into Glasgow, taking the fashion world by storm...”

Kingdom of Style 14th of June 2012

“...Her designs are so sweet and feminine, you can't but help love them!...”

MABEL’S LOG June 4th 2012

...” It’s second nature and something she has been nurtured and trained in her whole life. Now her designs are showcased and loved all around the world. I bet her nan is well proud...”

The Skinny June issue 2012

“...Jennie Lööf’s sewing class is an opportunity to discover a passion for ethical, do-it-yourself fashion and learn all about how to recycle vintage clothing...”

The Skinny March issue 2012

“...Indeed, Jennie’s clothes are very much about that escapist 'pretty' meets modern girl. Fresh, but with plenty of dresses that reference past decades such as the 1950s but often in more va-va-voom prints, with exaggerated details and thigh-skimming hemlines. Sugar sweet meets caffeine rush...”

GUM Magazine 1 Nov 2011

Editorial on page 18-19

Bee waits for no one  27 July 2011

“...With a background in theatre Jennie's honed her craft allowing her to play with shapes in her clothes, with a strong eco-friendly message to her label - using reclaimed vintage prints and fabrics I emailed Jennie to have a quick bleather about her collection Family Chest and her latest forray in to fashion film...”

Shareitwearit 8 June 2011

“...Hailing from Sweden Jennie is an artisan in the Glasgow fashion network her passion for design, sewing and recycling ensures her collections are created with sensitivity and with a high quality that can only be guaranteed with hand sewn pieces...”

Ginger Fashion Monsters 17 June 2011

“...Yet again Jennie presents us with irresistible bright & cheerful clothes, this time combined with sentimental ties. For me, that personal touch only adds in value & is a sign that you are well & truly dealing with someone who loves what she does...” 

Bee waits for no one  21 April 2011

“...Seamstress extraordinaire and Glasgow based designer Jennie Loof continues to make my tiny heart a flutter with her unique hand-crafted pieces...”

Ginger Fashion Monsters 10 April 2011

“...Her clothes combine pretty much anything you could ask for of summer clothes: gorgeous flowery patterns, colour, unique & interesting designs...”

DAGBLADET Sweden, 3rd march 2011

“...Den senaste kollektionen är ­inspirerad av sagofiguren Mary Poppins.

– Det är min hjältinna. Hon kan flyga, har fantastiskt hår, kan hoppa in i tavlor och har otroligt fina paraplyer, säger Jennie Lööf....”

TELL US FASHION 1st Feb 2011

“...Another favourite of mine in the show was from designer Jennie Loof (seen below), her collection was inspired by Mary Poppins and included some completely stunning floral dresses and a whole mis-match of prints which looked effortlessly cool when brought together! I could picture myself wearing some of these pieces to a tea party – just adorable!...”

BEE WAITS FOR NO ONE 15th Dec 2010

“...With old favourites returning including Sew Vintage, Chouchou Couture, Oui Designs and Jennie Loof - as well as some new ...”


“...This was followed by Sally Ann Provan, Jennie Loof, Jane Gowans, Catherine Aiken, Ten 30 and Anna Whyte...”

FASHION HOT MESS 27th Sept 2010

“...Designer and seamstress Jennie Loof amazed with her customised shoes and hair pieces, as well as dresses (and fabulously friendly personality!). Check out the pics and more on her website...”

MINT BLOG 9th Mar 2009

“...I’m not sure which is better – Jennie Loof’s clothes or the photography Nadja Bournonville did for Jennie Loof’s clothes. Either way, they make a great team. I hope Jennie Loof is going to come out with a Spring collection; this one’s from last fall...”

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